Are you in the middle of designing your exhibition stand? Have you considered what you are going to do with the floor? We spend ages choosing flooring in our own home, but often it’s a forgotten factor at a show.

Flooring isn’t just to be walked on, it’s there to complement and enhance your stand. Flooring can influence how a visitor sees the size, shape, function and atmosphere of a stand.

Of course there’s the practical side of the floor, making sure it can withstand the footfall, but as for the design side, the world’s your oyster.  With so much choice, how do you decide what’s right for you? To help you, we’ve picked six of our favourite flooring ideas:

1. Coloured carpet – It may be the simplest option, but don’t discount it. As they say simplest is often the best. Don’t just go grey, think about what colour ties in with your brand and the theme of your stand

2. Continue your graphics – Any graphics can be printed on a floor. Maximise the impact by taking the graphics from your stand and replicating or continuing them on the floor.

3. Add your logo to you floor – Your branding doesn’t need to be just on your walls and your literature. Get your logo printed on the floor too.

4. Add some texture – Give your stand depth and texture. Tie your flooring into the theme of the stand; whether that’s astro, wooden flooring or metal. The beauty is these days carpet can be produced to look just like the real thing, saving you money, but not compromising on impact.

5. Delineate the space on your stand – Make the different sections on your stand clear to visitors. When you have a bigger stand, help visitors navigate to the right place.

6. Transport your visitors to a location – Whether that’s putting train tracks on to a floor or adding a yellow brick road, take your visitors to a destination that helps you engage with them and promotes your products and services.

The limit to what is possible is really only your imagination. We’ve even used augmented reality on some stands to bring the floor to life on your visitors’ phones.  Just think about what the objective of your stand is and let your imagination run wild.

Has this inspired you to rethink the flooring for your stand? Why not give us a call 01707 390122 to discuss how flooring can boost your stand.